Social media is a powerful marketing tool when done correctly. It is your online reputation. It can prime the market for your sales staff. It can bring top-of-mind awareness. It can engage the industry in conversations about your company and its products and services. That said, many companies struggle to reap these benefits. Usually, it's because they're unable to meet one or more of these requirements:

1. It must be succinct. You have limited space and time to deliver a message with punch. It's a brochure boiled down to a paragraph and a photo or video. Pick one small but important feature to focus on, or choose a single broad overarching theme.
   Small feature example: "This product is engineered with [insert feature] so that you can [insert benefit]"
   Broad theme example: "[Insert benefit] with our line of products/services. When you experience [insert problem], let us help you [insert solution]."
   
   
2. It must offer cohesive branding. Without similar branding across your posts, your post will get lost among competing messages. Unlike a website or brochure, you don't own the social media feed landscape and must quickly remind users who you are. Strong branding design will do just that.
   
   
3. It must resonate with the market. For manufacturers and suppliers, it is MORE important to understand the product and the industry than to understand social media itself. Content that is either too technical or not technical enough, will not only be wasteful but also send unintended messages of being out of touch or not the right fit.
   
   
   
4. It must be strategic. Social media is your reputation. What you show and repeat online will shape how the industry views your company. How do you want the industry to view you and does your social media content align with this view? Make sure you are comfortable putting your company's reputation in the hands of whoever is managing your social media. Do they understand your company, your products on a technical level, and your customers and their needs?
   
   
5. It must be regular. Don't embark on a social media initiative if you don't have the time or resources for upkeep. It's important to carve out the time and energy resources to maintain it. Otherwise, it can give the appearance of financial or organizational instability.

How can Stratimar help?

Our team can come alongside yours to do a market analysis, lay out a schedule that can be periodically repeated and tweaked, create branding templates, and produce high-quality photo and video content to frame your company in the best light. Contact us today to learn more.