Software developers and providers that aren't conducting regular online or in-person training events are missing out on huge marketing and sales opportunities. While in-person training events are more expensive to put on than online events, they offer several additional benefits.

In-person training events can be a powerful marketing tool for software and automation developers and providers. They can help you reach both customers and leads, either reducing your overhead costs or allowing you to pool them for an improved sales experience. Before getting started with in-person training there are a few things that must be considered.

Online webinars can be a powerful tool for software and automation developers to improve customer relationships while also shortening sales cycles. They offer many benefits including increasing user satisfaction and loyalty which can lead to word-of-mouth marketing, and also reduce sales overhead.

The power of software and automation is in what happens unseen. Marketing activities that happen automatically or in lines of code in the background can be particularly challenging when it comes to social media. Between needing to grab attention quickly and not owning the entire platform space, many developers and suppliers miss out on a powerful tool to increase sales.

When clearly defined, a Unique Selling Proposition (USP) can help you not only increase sales but also improve profitability. However, uncovering your USP can be both a rewarding and humbling process. It requires a deep and raw look at your organization and how others view it.  

USP is your Unique Selling Proposition. It is at the heart of all your sales and marketing success. It's key to clearly define it and understand it at every level of your organization. Getting there, however, is easier said than done. 

Stratimar is unique in our capacity to fill in the marketing gaps for our clients. Whether companies have a full marketing team and need help completing a single project, or whether they have little to no internal marketing resources and need additional support, Stratimar has the expertise needed to help them reach their goals.

Are you looking for ways to develop more effective marketing pieces? Regardless of whether you need a brochure, webpage, social media post, case study, tradeshow booth, or print ad, for it to be effective, it will include these 6 concepts.

Search Engine Optimization (SEO) is the process of making improvements to your website to increase its visibility and ranking in Search Engines without paid advertising. How this is done is as much science as it is an art. Before optimizing your site, it's important to define WHY.

In this post we are going to look at who does not need SEO, who should pay attention to SEO, and some limitations of SEO.

Without effective marketing, you could be missing out on or losing profit. Marketing is more than a sales tool, it works with every department to improve your processes, your customer experiences, and overall organizational cohesion. 

Marketing is a powerful tool to promote your product and services in the industry. What many don't realize is that marketing also can transform your entire organization at the same time.

In marketing-driven organizations, measuring ROI can be rather straightforward since marketing is generating the sales. In sales-driven organizations, measuring ROI can be more challenging, but not altogether impossible.

Before you begin measuring ROI, it's important to establish why you're measuring and what you are measuring.

At Stratimar, we believe in helping customers drive profits, not just sales. Here are a few ways we do that:

In sales-driven companies, marketing looks different than in marketing-driven companies. Done correctly, marketing is a powerful tool to remove roadblocks, amplify your value proposition, and multiply your existing sales efforts. 

According to What's the Big Data, in 2024 over 60% of Internet traffic is over mobile devices. A decade ago, it was less than 30%. Along with the emergence of more mobile traffic, there have been big shifts in web design and search engine optimization principles. If your site doesn't account for these trends, you are likely frustrating your visitors and your search engine ranking is dropping.

Social media is a powerful marketing tool when done correctly. It is your online reputation. It can prime the market for your sales staff. It can bring top-of-mind awareness. It can engage the industry in conversations about your company and its products and services. That said, many companies struggle to reap these benefits. Usually, it's because they're unable to meet one or more of these requirements:

For many companies in the Ag, Oil & Gas, Manufacturing, and Distribution spaces, social media can seem like a necessary evil. However, this doesn't have to be the case. Social media can boost your sales. If you're not doing social media correctly, you're likely leaving money on the table.

If a website is your digital storefront, your social media is your online reputation. It broadcasts the current status of your company to the industry - customers, vendors, distributors, publications, potential hires, and even current employees. Done correctly, it paves the way for more productive interactions with these stakeholders, lowering costs and increasing sales.