Stratimar is unique in our capacity to fill in the marketing gaps for our clients. Whether companies have a full marketing team and need help completing a single project, or whether they have little to no internal marketing resources and need additional support, Stratimar has the expertise needed to help them reach their goals.

Because of this, Stratimar offers 3 different budgeting models depending on our client's resources and goals. Each model offers a set of pros and cons.

Agency-Only Estimate/Proposal Model

When you think of Ad or Marketing agencies, this is the standard model that comes to mind. We sit and discuss a project, submit a proposal/estimate, and when signed, complete the work. For clients that only need occasional assistance, this is the method that we use. 

• Pros: Sets clear expectations, prevents scope creep, and helps with budgeting.
  
  
• Cons: Process adds extra steps to completing work (which is why we use it for occasional assistance only). Due to the extra steps involved and the need to anticipate unforeseen circumstances, the cost will be higher than when using other methods. Also, since work is occasional, we grant priority to customers who use our other recurring models. For projects that require ongoing upkeep, such as websites, in addition to our initial proposals, we establish maintenance programs vs charging at cost.

Budgeted at Cost

With this model, clients provide a monthly, quarterly, or annual budget for our services. We respond to needs on demand and bill at cost, taking care to not exceed budget limits. For small clients that use Stratimar to supplement their internal marketing, this is the method we use.

• Pros: Allows for instant response to marketing opportunities. Least expensive method since you only pay for what you use. We prioritize our budgeted clients second only to our retainer clients, ensuring a quick response.
  
  
• Cons: For large companies where departments are competing for resources, or where many individuals are authorized to contact us, this can lead to conflict when budget limits are reached. For smaller companies or organizations with established means of cooperation, this is a great way to get the marketing you need, when you need it.

Retainer Model

With the retainer model, Stratimar establishes both upper and lower budget limits per term (weekly, monthly, etc.) and sets guidelines and priorities on where time should be spent.

With this model, we guarantee top priority and a certain number of hours spent at your facility and/or in online meetings (depending on location). For larger or more complex clients who have either limited or no marketing resources or companies that have a large number of ongoing agency-related projects, this is the method we use.

• Pros: It has the benefits of the Budgeted at Cost model with one big additional benefit: it allows Stratimar to dedicate marketing resources to your disposal. This means you get the benefit of top-tier marketing resources with agency-quality skills, without the costs (wages, benefits, bonuses, commissions, etc.) Essentially, you can have an entire marketing department (or department expansion) AND agency at your disposal, without the equivalent overhead.
  
  
• Cons: If you do not meet the lower budget limit, you will be charged. This hardly ever occurs due to the close relationship we share.

As marketings shift and companies expand, we allow customers to shift models.

Want more Information?

Contact Stratimar today to discuss your marketing needs and what payment model might be right for your organization.