Software developers and providers that aren't conducting regular online or in-person training events are missing out on huge marketing and sales opportunities. While in-person training events are more expensive to put on than online events, they offer several additional benefits.
6 Benefits of In-Person Training Events
- Upsell
Every chance to meet customers face-to-face is an opportunity to sell to them. Whether you simply want to buy into you as a company or whether you have a new product or service, in-person training is a great sales and marketing opportunity. - Improve Customer Satisfaction
Develop in-person relationships with your customers across multiple levels of your company. In turn, improve customer loyalty and make customers less likely to switch providers and more likely to buy from you in the future. If you're experiencing difficulty with a customer (sometimes unbeknownst to you), a face-to-face meeting can bring that to light and allow for resolution. - Lower Support Costs
Customers who are better trained on your product are less likely to call in and be upset. Sometimes customers are hesitant to pay for one-on-one training, and instead, use support. In-person training events offer a middle option for customers. - Increase Word-of-Mouth Referrals
In-person events are an opportunity to strengthen relationships, build loyalty, and generate excitement around your products. When customers are more than simply satisfied by your solution, they will recommend you to others in the industry. - Shorten Sales Cycles with Rapport
Do you have leads that have stalled in the sales cycle or can't seem to get them to sign? In-person training events can be a great opportunity to close deals. Leads can imagine themselves as customers and have frank conversations with existing customers while also learning more about your product. - Develop Marketing Materials
In-person events are a great time to get quotes, record testimonials, and understand what value customers see in your company and its solutions.
Want to get started with In-Person Training?
Click here for some basic considerations before putting on an event.
How Can Stratimar Help?
While we do not offer event planning, we are happy to help market your event as well as consult on decisions you make. If you want to begin or expand in-person training, contact Stratimar today.
