Marketing is a powerful tool to promote your product and services in the industry. What many don't realize is that marketing also can transform your entire organization at the same time.
- Clears up Communication
Without fail, every time we help clients put information in print, it inevitably clears up some misunderstanding or vaguity between employees or departments. Sometimes this highlights decisions that have yet to be made. Before a single prospect has seen a marketing piece, the very process of creating it has generated meaningful internal dialog. - Gets Everyone on the Same Page
Effective marketing moves beyond features and specs into benefits. Marketing can help, not just sales, but every member of your organization understand the value of what you bring to the market. Through your website, social media, and more, your employees are continually receiving messages about what you do and why. The more an organization can move in tandem, the more effective it will be. - Educates Employees about Market Updates and Product Developments
Without marketing, what your sales force is seeing in the market, what your engineers and developers are creating, and what your management is deciding to do doesn't necessarily trickle down to all employees. The more your organization is informed, the better experience customers will have when interfacing with your customers. - Turns All Employees into Salespeople
The more informed your employees are about your company, its solutions, and its benefits, the more they can promote you in their spheres of influence. Whether they are discussing you among friends and family, reposting your content on social media, or speaking directly to customers, every employee can broadcast your message to potential clients. - Aids in Employee Acquisition and Retention
It's human nature to want to belong to well-thought-of organizations. Marketing not only arms and emboldens sales, it extends this to all employees whose friends, families, and other connections are curious about their work. When employees take pride in their jobs and businesses, they tend to also be more loyal, leading to less turnover. The same can be true for attracting new hires. The more accurately you can represent your company, the more fluid the hiring process will be. Of course, there are many factors when it comes to employee acquisition and retention, but effective marketing can make it easier to acquire and retain talent.
How can Stratimar Help?
In addition to driving sales, our experts are experienced in helping companies refine their processes and unify their messages from top to bottom. If you're looking for more from your marketing than a face-lift, contact Stratimar today.
